Every company in every industry will be dramatically affected by the digitalization and it will be the responsibility of the top teams to lead the change by building the right capabilities for their companies to remain relevant in the digitized environment, achieve growth, and fend off competitive threats.Budgets for IT are shifting from IT departments to business stakeholders. Businesses are getting used to consume IT as a service rather than as a technological on-premise solution. In this course, traditional IT sales people will evaluate the different types of buyers beyond IT and how to approach them. By analyzing their motivation and risk, a new message can be told in order to resonate and approach new business stakeholders.
Event Number: BLPELE
Available Languages: English (US),English (UK),French (Canada),German (Germany),Russian (Russia),Japanese (Japan),Chinese (Simplified),Italian (Italy),Portuguese (Brazil),French (France),Spanish (Latin America),Spanish (Spain),Portuguese (Portugal),Thai (Thailand),Dutch (The Netherlands)