This course provides an overview of Cisco's vision and the products and solutions available to sell. It also covers general concepts of Cisco’s business outcome selling, the customer value proposition and stakeholder management.
You will learn about Cisco’s Enterprise and Digital Network Architecture (DNA) which includes, but is not limited to, Routing & Switching, Wireless & Mobility and Digitization. We will also discuss Cisco’s Security architecture covering Cisco’s approach to Security, the threat centric security model, network security, visibility, enforcement, management and more.
This courses also covers Cisco Data Center and Cloud architectures including Cisco’s Unified Data Center, Unified Fabric, Converged Infrastructures, Cloud and Multi-Cloud.
You will also learn about Cisco’s Collaboration solutions around its Architecture, platform, end points, Spark solutions, Conferencing and On-prem, Cloud and Hyrbid Cloud.
The Introduction to Cisco Sales course is part of Cisco's Continuous Learning earning you valuable points towards your Specialization Certifications.

Event Number: ICS

Available Languages: English (US),Chinese (Simplified),Dutch (The Netherlands),English (UK),French (Canada),Italian (Italy),Japanese (Japan),Portuguese (Brazil),Portuguese (Portugal),Russian (Russia),Spanish (Latin America),Spanish (Spain),Thai (Thailand)

Subjects: Technical

Course Detail:

Cisco Certification
• A Brief History of Cisco
• Cisco's Vision
• What Cisco Sells
• Cisco's Architectures
• Cisco's Channel Routes to Market
• Partner Incentives and Promotions
• Cisco ONE – A new way to Sell
Cisco's Approach to Selling
• General Concepts of Outcome Based Selling
• Cisco's Approach to Business Outcomes Sales
• Business Outcomes Sales Role
• Customer Value Proposition and Value Chain
• Identifying Customer Business Requirements
• Identifying Routes to Market with BMC
• Business Outcomes Across the Technology Cycle
• Stakeholder Management
• Presenting the Business Outcomes Story

Selling Cisco's Enterprise and Digital Network Architecture
• The Enterprise Network Architecture
• Infrastructure
• Routing and Switching
• Wireless (CUWN)
• Software Defined Access
• Digitisation and DNA
• The 4 Pillars of DNA
• The Design Principles of DNA
• Network-enabled Applications
• Solutions Underpinning DNA (SD-Access. SD-WAN, Wireless-Assurance)
• Management Price and DNAC

Selling Security Solutions
• Cisco's Approach to Security
• The Threat-Centric Security Model
• Technologies Covering the Attack Continuum
• Network Security
• Firepower NGFW
• Meraki MX
• NFV ENCS Virtualized Branch
• NVE TrustSec, ISE, Stealthwatch
• Visibility and Enforcement
o ISE
o Stealthwatch
o TrustSec
o Advanced Threat
o AMP for Endpoint
o ThreatGrid
o Cloud, Web and Email
o Umbrella
o Cloudlock
o ESA
o WSA
• Cisco Talos


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